GuideSmiths improve sales funnel conversion with a lightning fast single page application


Pepephone is a well-known telecoms company in Spain. They wanted to increase conversion rates, improve offer management and promote their SEO presence in search engines such as Google.

The challenge

Pepephone is a well known, customer centric telecoms company in Spain. Their challenge consisted of transforming an online monolithic environment to become a user experience reference within the sector, as well as increasing conversion rates and improving offer management. They also looked to promote their SEO presence in search engines such as Google.

The solution

Many technologies to build Single Page Applications (SPAs) were tried in previous attempts, resulting in issues with SEO and analytics. GuideSmiths helped put in place a complete refactor of the responsive site built in React and Next in order to generate the content from the server, which massively improved both SEO and performance.
The outcome was:

  • Improvement in page load speeds (the fastest)
  • An improvement on page size
  • Higher conversion rates
  • An SEO friendly SPA
  • An analytics friendly SPA

The tech

We implemented the SPA with React, Next and styled components. Also the GuideSmiths team created a React plugin that helps customise the SEO on each page in a very simple way.

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