Why GuideSmiths?

We take great pride in what we do and firmly believe our success is based on a combination of technical expertise forged from decades of project experience and a relentless focus on client satisfaction.


We work closely with you to embed a culture of accountability and rapid delivery. We want to unlock the potential of your organisation by working with your team to modernise your delivery methods and underlying technology. We encourage you to focus on putting the right people at the core of your delivery process. As all of our existing customers can attest to, we don't always say what you want to hear, but we do however, always have your best interests at heart.


We work with you to understand your needs and typically start with one or two workshops. We want to understand your aims and objectives first and then talk through what you have in place and where you want to be technically. Our team are deeply experienced in all aspects of software delivery and form an understanding of your needs very quickly. This means we're not wasting your time and money in long drawn out workshops that are not delivering any value.


Our team swarm all over your existing codebase and architecture to understand the strengths and weaknesses. At this point we finalise and formulate our recommendations for where you want to be. We will then understand the formation of the resources required to execute the delivery phase, which typically include the appropriate members of your organisation (if applicable). We're always seeking return on investment for you and never treat your platform as an experiment for trialling unproven technology. If we need to be experimental in our approach, it will always be with safety in mind.


We stand up the team and crack on with delivery. Where and whenever possible, we'll be looking to start committing code ASAP and putting some form of working prototype in front of your key audience soon after we kick off the project. We'll be looking to demonstrate progress on a regular basis. We like to lead by example and take your team on the journey with us. Pontificating over writing a nice card and sticking it on a wall never delivered software, people do and that is our core value.

Solving problems with clarity, simplicity & honesty, we deliver our clients a return on investment through effective digital experiences.

GuideSmiths offices Madrid

Our Values

Our values reflect how we think about our work and how we work. They provide a way for us to look at the work we create and the people who create it: working with the right people to building the right thing, the right way.

  • We care about the well-being and success of every person

  • We pursue excellence and quality in everything we do

  • We respect and listen to our people

  • We are open-minded and adaptable in our approach

  • We always want to grow and learn

  • We empower people to make decisions that improve their work and benefit our customers and company


Glenn O'Grady
Founder & CEO

Extremely passionate about simplifying the delivery of business changing technology with the best team possible.

Felipe Polo Ruiz
Co-founder & MD - Spain

Leading our Spanish team in architecting and delivering key projects

Peter Zentai
MD - Hungary

Leading our Hungarian team in architecting and delivering key projects

Hajni Battancs
Lead Project Manager

Very perceptive to client requirements and truly understands what needs to be built for our end users.

Mike Newall
Commercial Director

Mike was a client before joining GuideSmiths and admired our ability to effectively deliver projects. He now manages existing client relationships and is the first point of contact for prospective clients.

Maria Batet
Business Manager

Maria is the organiser. She ensures the administrative side of the business is run smoothly and efficiently.


Our remote working practices create a flexible pricing structure. Some clients prefer our developers to be fully integrated and working on their site. We can do that! For some, the fully integrated option is not required or not within their budget, so we have well established teams in Hungary and Spain. Outsourcing to a nearshore development team can create significant cost savings. We can do that! The final option gives the best of both. A fully integrated development team on your site who will lead the project and utilise our wide range of nearshore talent.

Our approach of continuous development, integration, testing and deployment combined with complete transparency of progress via client dashboards, ensures a team culture of accountability and rapid delivery – wherever they are based.

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+44 (0) 20 3355 1942